Authentic Brands Group Partners with PROFILE Ent. for Billabong Big & Tall Men's and Plus Women's Apparel
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with PROFILE Ent. (PROFILE), specialists in the Big & Tall and Plus Women’s apparel categories, for Billabong apparel. Through the agreement, PROFILE will take on manufacturing, wholesale and the distribution of Billabong Big & Tall mens as well as Plus women’s apparel across the U.S. and Canada.
“We are very excited to kick off this partnership with PROFILE,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic. “PROFILE is a leader in the Big & Tall and Plus apparel space and offers an unmatched expertise in both. Authentic’s proven track record of brand development together with PROFILE’s market expertise, prepares Billabong for success in this first time category for the brand.”
With an impressive roster of notable brands and strong distribution, PROFILE is poised to bring Billabong’s Big & Tall and Plus categories to major and independent Big & Tall and Plus retailers across the U.S. and Canada, expanding Billabong’s reach to a broader audience.
“We are proud to partner with Authentic to bring this active lifestyle brand to our robust distribution platform,” said PROFILE Ent. President, Frank Riech. “Billabong offers PROFILE the opportunity to extend our reach to an important demographic of underserved consumers.”
The first Billabong Big & Tall and Plus collections will be available in Spring 2024 at major Big & Tall and Plus retailers as well as across various retailer e-commerce channels.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
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About PROFILE Ent.
PROFILE Ent. is the industry leader within the Big and Tall / Plus Women’s apparel space for over 30 years, bringing quality, speed to market and product development for our licenses that include iconic professional teams, over 85 colleges and universities in addition to world-renowned active/lifestyle brands. Headquartered in Midtown New York City, PROFILE Ent. caters to an underserved apparel demographic, stiving to bring the same fashion elements to this customer that would be available to regular size consumers. PROFILE’s licensed brands are currently available at over 500 North American retail destinations as well as numerous e-commerce platforms.
