Authentic Brands Group Partners With BBC International for DC Shoes
BBC Takes on Design, Manufacturing and Wholesale Distribution of the Brand Across the US and Canada
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with BBC International (BBC), a global leader in footwear, for DC Shoes, the iconic skateboarding, snowboarding, street lifestyle brand. Through the agreement, BBC takes on global design, wholesale distribution and sourcing for DC Shoes footwear and snowboard boots across the US and Canada.
“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle at Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”
Rooted in the early aughts of skate culture, DC’s fearless spirit captivates its global audience of consumers. Embracing inclusivity, creativity, and community, the brand continues to inspire the next generation of skateboarders, snowboarders, and cultural influencers. In its next phase of growth and expansion, DC Shoes is poised to navigate the delicate balance between tradition and innovation in partnership with BBC.
“We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers,” said Seth Campbell, Corporate President at BBC. “With DC Shoes, we see an opportunity to tap into a new audience, introduce new innovations and uphold the brand's strong DNA and heritage.”
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
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About BBC International Inc.
BBC International LLC is a leading full-service footwear company specializing in Design, Sourcing and Technology with Global Distribution. With passion, integrity, respect, communication, and community as the core values, BBC is committed to providing high-quality service to our employees, brand partners, and worldwide customers.
