Sports Illustrated Scores a Touchdown with The Party at Super Bowl LIV

Sports Illustrated Kicks it with Marshmello, Black Eyed Peas, DaBaby, Saweetie, DJ Irie, DJ D-Sol and more in Miami

Sports Illustrated’s The Party hosted 3,000 ticketed guests, celebrities, athletes, VIPs and press at Fontainebleau Miami Beach. The evening brought together some of the top names in entertainment and sports, such as Paul McCartney, Elon Musk, Lil Jon, Ja Rule, Wiz Khalifa, Aaron Judge, Terrell Owens, Joe Montana, Jerry Rice, Jeffree Star, Ninja, Craig Conover, Melissa and Joe Gorga, Foodgod and more. Digital coverage of the event generated more than 915 million media impressions and 6.8 million social media impressions.

Authentic Brands Group Pledges Donation in Honor of Kobe and Gianna Bryant

During the event, Corey Salter, ABG’s Group President - Entertainment, pledged a donation of $100 per guest totaling $300,000 to the Mamba On Three Fund.

Casamigos, V2 Jets, Groot Hospitality and More Join in on the Fun

The event was co-hosted by Casamigos, and sponsored by Groot Hospitality, V2 Jets, Undisputed, White Claw Hard Seltzer, Reign Total Body Fuel, Tito’s Handmade Vodka, Shea Moisture, StubHub, Tracfone, Babe, Oxigen and Dewar’s.

Marshmello, Black Eyed Peas, DaBaby and More Pump up the Music

Attendees were treated to performances and hot hits by Marshmello, Black Eyed Peas, DaBaby, Saweetie, DJ Irie, DJ D-Sol, Brian King Joseph. The crowd went wild when Marshmello performed in a Lakers #24 jersey as a tribute to Kobe Bryant.

Ready, Set, Strut!

Spotted During Super Bowl Weekend

Celebrities and VIPs were spotted around Miami during wearing Judith Leiber, Hervé Léger, Prince, Hart Schaffner Marx and more. A custom football clutch, engraved with ‘02.02.2020’ to commemorate Jennifer Lopez’s half-time performance, was created for the event. Additionally, Jasmine Sanders (a.k.a. Golden Barbie) wore a Prince tracksuit, Craig Conover sported a Hart Schaffner Marx suit and Bonnie-Jill Laflin paired her Hervé Léger dress with a Judith Leiber pizza bag.

Swag Bag

Performers, Sports Illustrated’s February 2020 issue cover stars and celebrity guests walked away from The Party with a special gift bag filled with swag, including Sports Illustrated, Nautica, Spyder, Tretorn, Judith Leiber, Hickey Freeman, Hart Schaffner Marx, Vince Camuto, Juicy Couture, Frye, Prince, Jones New York, Muhammad Ali, Adrienne Vittadini, Tretorn and Volcom. A custom Prince tracksuit was created for DJ D-Sol in honor of his performance at The Party.

Social Media Love

In addition to the special February issue featuring past Super Bowl MVPs on the cover of Sports Illustrated, the magazine also took to its Instagram page to highlight the event. Digital coverage garnered more than 6.8 million social media impressions.

Press highlights include Good Morning America, Page Six and Daily Mail.