Good Things Come In Threes: New Campaigns, Collaborations and Collections
This week, ABG’s brands rolled out a series of exciting new campaigns, collaborations and collections that span audiences, categories and regions. Read on to learn more.
Nautica India and Turkey went live with their fall '21 campaigns, featuring the respective brand ambassadors Arjun Kapoor, 12.2M+ fans, and Engin Öztürk, 1.4M+ fans. The new campaigns elevate Nautica's status as a leader in the active lifestyle space. Watch the India and Turkey campaigns now.
Eddie Bauer Embraces the Spirit of Gen Z in Latest EBTek Series
Eddie Bauer has introduced the next generation of its tech-forward EBTek pieces in gender-neutral sizes. The collection includes on-trend waterproof outerwear, technical fleece garments and a grab-and-go drawstring pack. Shop the gear here.
Collaborations
Stars Align to Bring Judith Leiber and Lanvin Together for a Dazzling Collab
Judith Leiber's Chief Creative Officer, Jana Matheson, and Lanvin's Creative Director, Bruno Sialelli, joined forces to create a selection of glistening minaudières. The collection debuted at Lanvin's show at Paris Fashion Week and is available on JudithLeiber.com.
Marilyn Monroe and Mastermind Team Up to Elevate Streetwear
Japanese streetwear brand Mastermind unveiled a clothing line featuring imagery of the Hollywood icon on T-shirts, hoodies and coach jackets. The highly anticipated collection has nearly sold out since its launch on September 25.
Volcom x BE@RBRICK 1000 Is Inspired by Boardsport Counterculture
To celebrate three decades of its "Youth Against Establishment" roots, Volcom dropped its new limited-edition BE@RBRICK figurine, which captures the style of the early days of boardsports. Shop the collectible in three different sizes on Volcom.com.
Collections
Shaquille O'Neal Is Commemorated With a Curated Collection of NFTs
Shaquille O'Neal: The Eras of Dominance Collection is composed of five NFTs that pay tribute to the Hall of Famer. Created by digital artist Justin Maller, the NFTs are available exclusively at Ethernity.io for 72 hours starting at 12 p.m. ET on October 15.
Saved by the Bell: Forever 21 Debuts Dorm-Ready Home Collection
Just in time for back-to-school season, Forever 21 debuted an all-new home line, including trendy tie-dye linens, comfy throw pillows and whimsical decor. The collection, which launched last week, is available online and rolling out across 60 locations in the U.S. Shop the collection now.
Lucky Brand Offers a Sneak Peek at Holiday '21 and Spring '22 Collections
At its press preview, Lucky Brand's SVP of Design, Amie Goeller, and VP of Merchandising, Jimmy Carter, presented the new collections to editors and influencers with specialty Código 1530 cocktails, light bites and a custom chain-stitching denim bar.