Judith Leiber's More is More! Fragrance Launch Comes Up Roses

Hers

More is More!, a new-to-market innovation, elevates the enjoyment of a premium fragrance through its world-first bottle design and unique opportunities for customization. Consumers can build their own signature fragrance and select one, two or all three scents by toggling the crystal sliders. This offers playful personalization throughout the day that can be layered into the night; making it the perfect gift for friends and family this holiday season.

The launch generated 15.6 million+ social media impressions and 597 million+ media impressions. Shop now.

His

Hot on the heels of its successful women’s fragrance launch, Judith Leiber unveiled More is More! for him. Like its feminine counterpart, More is More! is a new-to-market innovation that elevates the enjoyment of a premium fragrance through its world-first bottle design and unique opportunities for customization. The wearer can build their own signature fragrance and select one, two or all three scents by toggling the black stone-encrusted sliders. Shop now.