Aéropostale, Forever 21 and More Celebrate #GivingTuesday
GivingTuesday was established in 2012 as a simple idea: a day that encourages people to do good and has grown into a global generosity movement unleashing the power of people and organizations to transform their communities.
This holiday season, Aéropostale, Barneys New York, Brooks Brothers, Forever 21, Frederick's of Hollywood, Lucky Brand, Nine West and Nautica give back to Boys and Girls Club of America, Delivering Good, Feeding America, St. Judes and others. See below to learn more and get involved.
Aéropostale and Lucky - Feeding America
Aéropostale has partnered with Feeding America, the nation’s largest domestic hunger-relief organization, to help provide meals for people in need. The brand is inviting shoppers to round-up their purchases to the next whole dollar to be contributed to Feeding America at checkout in all Aéropostale (open) store locations in the U.S. and Puerto Rico. During this period, Aéropostale will match all customer donations up to $25,000. Click here for more information.
More families than ever will not have enough to eat this holiday season, so Lucky Brand has partnered with Feeding America, which is the nation’s largest domestic hunger-relief organization. A $1 donation helps provide at least 12 pounds of groceries through the Feeding America network of food banks. A generous donor will also match up to $200,000 in donations to provide an additional 2 million meals. Lucky Brand is encouraging its shoppers and social followers to donate directly to Feeding America here.
Aéropostale Kids Mexico - Casa De La Amistad
For the holiday season, Aéropostale Kids Mexico will donate gently used children’s clothing to Casa de la Amistad, an organization that is committed to raising the survival rate of low-income boys, girls and young people who suffer from cancer in Mexico.
Barneys New York x Krost - Food Bank for New York City and One Warm Coat
To support the New York community during the pandemic, Barneys New York and Krost have partnered with the Food Bank For NYC and One Warm Coat. The Food Bank For NYC provides meals to families disrupted by Covid-19. For every $1 given at checkout on Krost's and Basic.Space's websites, as well as Barneys Japan and Selfridges London, shoppers can choose to donate 5 meals to vulnerable students and families through Food Bank for NYC or one coat to someone in need through One Warm Coat. Shop and donate here.
Brooks Brothers - St. Jude Children’s Research Hospital
Brooks Brothers supports the continued research to end pediatric cancer and other deadly childhood diseases and has raised more than $22 million over the last 15 years. This holiday season Brooks Brothers will donate $5 of the purchase price of each exclusive Brooksie Bear to St. Jude Children's Research Hospital. Shop and donate here.
Brooks Brothers Japan - Make a Wish
In addition to donating a portion of profits from the brand’s Charity Tote Bags to “Make a Wish,” Brooks Brothers Japan is also working on a sustainability project encouraging customers to bring gently-used items into the stores in exchange for a coupon. The items are then recycled and used to make new clothes. Learn more about the program here.
Forever 21 - Boys and Girls Clubs of America
Forever 21 launched its "It's The Love You Give" holiday campaign which will raise funds through the sales of specially marked Holiday Collection items and limited-edition holiday gift bags, with a fundraising goal of $1 million. Customers are invited to round up their purchases to the nearest dollar to benefit Boys & Girls Clubs of America. Shop and donate here.
Forever 21 India - Goonj
Forever 21 India partnered with Goonj for its “Festivity with a Purpose” initiative, encouraging customers to drop off their reusable winter wear to receive a cash voucher during Diwali, the biggest annual festival celebrated in November. The items will be donated to those who are struggling to keep themselves warm during the severe winter that hits North and North East India. Click here for more information.
Forever 21 India - GiveIndia
For the holiday season, Forever 21 is teaming up with GiveIndia, India's largest and most trustworthy online donation platform, to provide e-learning opportunities to underprivileged children whose education has been affected by COVID-19. Learn more here.
Frederick’s of Hollywood and Nine West - Delivering Good
This Giving Tuesday, Frederick’s of Hollywood and Nine West partner with Delivering Good, a non-profit organization that unites retailers, manufacturers and foundations to support people affected by poverty and tragedy. Nine West will donate over 850 Nine West handbags, watches, sunglasses and scarves and Frederick’s of Hollywood will donate new bras and underwear to women in need. Donate directly to Delivering Good here.
Lucky Brand - Get 5, Give 5
Lucky Brand has sold and donated over 150,000 masks, equally split, through their "Get 5, Give 5" program, and other community outreach. Donated masks have reached 39 Los Angeles-based organizations focused on supporting BIPOC, unhoused and low-income communities who have been disproportionately affected by this health and economic crisis. Lucky Brand has also provided thousands of masks to the Navajo, Hopi, Havasupai, Hualapai and Pasqual Yacqui tribes in the Arizona area. Shop and donate here.
Nautica - Ocena
This season, Nautica continues its partnership with Oceana, an international advocacy organization focused on ocean conservation. The brand’s Give Change to Make Change Round-Up Program invites shoppers to round up their in-store or online purchases to the next dollar or select another donation amount. For Giving Tuesday, Nautica will match all donations made through the program and is hosting a conversation with Oceana board member Ted Danson and Oceana CEO Andy Sharpless to help spread the word through a video that will be shared across the brand’s social pages. Learn more here, shop and donate here.
