Nicky Hilton and Dee Hilfiger Shine in Judith Leiber at Angel Ball

One-of-a-Kind

Judith Leiber partnered with Nicky Hilton to design a one-of-a-kind multicolored Angel Wing bag for Angel Ball. The bag was successfully auctioned off at $20K, with proceeds benefitting Gabrielle's Angel Foundation’s cancer research efforts. Social coverage of this event generated a total of over 3.5 million social impressions.

Surviving the Battle

To promote this bag, Judith Leiber partnered with Angel Ball to tell cancer survivor Samantha Mann's story. In the video, she courageously recollects her battle with sarcoma and the importance of cancer research. The video garnered a total of more than 76.3K views.

Strut Down the Red Carpet

Nicky Hilton, Dee Hilfiger and Samantha Mann carried Judith Leiber bags of the Angel Ball red carpet, which was held at Cipriani Wall Street on October 28, 2019.

For a Good Cause

In addition to the auction, Judith Leiber also designed a silver Angel Wing bag, necklace and charm in conjunction with Angel Ball. 10% of net proceeds from all three pieces, which are available on JudithLeiber.com, also benefit Gabrielle’s Angel Foundation.

Social Butterfly

Nicky Hilton shared images and videos of the Angel Wing she designed to her 1.8 million followers across Instagram and Twitter, generating over 2.1 million social impressions.

Wall-to-Wall Coverage

Judith Leiber’s social coverage on Angel Ball generated 473K social impressions. The Instagram story from the night was viewed over 44K times. Judith Leiber gained 1,927 followers (+1% follower growth) on Instagram over a one-week period.

Amp It Up

Judith Leiber invested in paid ads on Instagram, Facebook and YouTube to amplify the message. Our investment generated more than 702K social impressions and 1.5K link clicks to JudithLeiber.com.

To learn more about Angel Ball, head over to Vogue.com.