Aéropostale Celebrates PRIDE with The Ali Forney Center
In celebration of PRIDE month, Aéropostale debuts its PRIDE Collection alongside a refreshed assortment of Aéro One, the brands gender neutral label.
In partnership with The Ali Forney Center, proceeds from the PRIDE and Aèro One collection benefited homeless LGBTQIA+ youth. Aéropostale also participated in several PRIDE events, including one hosted by Lady Gaga’s Born This Way Foundation and THEM’s Queeroes’ event.
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Among the influencers who participated and posted about this campaign were Brandon Osorio, Anthony Urbano, Kentö and Jari Jones.
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To promote this initiative, ABG’s content team produced and shared six videos on Aéropostale’s social channels. The videos highlighted individuals who drive acceptance and amplify gender-equality to raise awareness and generated more than 22 million social media impressions.