ABG Celebrates Ten Transformative Years

Dear ABG Friends and Family,

This week ABG commemorates 10 years! As we look back on the last decade and what’s been accomplished, on behalf of the ABG team, I want to express our sincerest appreciation for your partnership in helping us get here. 

We never imagined that this anniversary would coincide with this unprecedented time. While the last few months have been challenging, I am in awe of our ABG team and our partners’ strength, resourcefulness and compassion.

ABG has experienced countless “learning” moments along the way, many of which have proven transformative for the company’s growth. We have graduated from early acquisitions such as Marilyn Monroe, Judith Leiber and Elvis Presley to taking on retail powerhouse brands including Nautica, Aéropostale and Forever 21. From partnering with Shaquille O’Neal and Greg Norman to becoming the stewards of Sports Illustrated, the most trusted name in sports, the first ten 10 years have been a wild ride. I am amazed at how far we’ve come, thanks to our incredible people and our trusted partners.

As we forge a path to the “new normal” we see vast opportunities ahead. ABG will continue to champion brands, build long-term value and charge onward with the same entrepreneurial spirit, creativity and innovation on which the company was founded on. 

Thank you again for your ongoing support and for helping us to achieve this incredible milestone. Cheers to the next 10!

With warmth and gratitude,

Jamie Salter

Founder, Chairman and CEO