Authentic Brands Group Breaks Ground in Mexico City
ABG is excited to announce the opening of its Mexico headquarters, further expanding its footprint in the region. Located in the prestigious Colonia Polanco neighborhood of Mexico City, ABG’s new outpost is dedicated to generating growth opportunities for its portfolio across Mexico, Central and South America. The company celebrated this milestone with a media day and evening event.
ABG Mexico Media Day
ABG invited reporters from top tier Mexican media outlets to preview its new office space and meet Founder, Chairman and CEO, Jamie Salter. Guests were treated to breakfast and given a tour before sitting down with Jamie to learn more about ABG, the brand portfolio and its plans for Mexico and Latin America. Press coverage to date has generated 6.6+ million impressions across print, digital and social media.
Merca 2.0
CEO of Merca 2.0, Alvaro Rattinger, speaks with James Salter, CEO of ABG, about ABG’s arrival in Mexico and his perspective of the Mexican market.
El CEO de Merca2.0, Alvaro Rattinger conversó con James Salter, CEO ABG sobre la llegada de ABG a México y su perspectiva del mercado mexicano.
De retail, licencing, marcas y claves para crecer en los negocios: entrevista exclusiva con Jamie Salter, CEO ABG
Retail, licensing, brands and keys to grow in business: exclusive interview with Jamie Salter, CEO ABG
Read the full article at Merca 2.0
Expansión
From Aéropostale to Tequila: Authentic Brands Goes Shopping in Mexico
De Aéropostale al Tequila: Authentic Brands Sale de Compras en México
Read the full article at Expansión.mx
An Elegant Evening with ABG Mexico
Following the media day, ABG’s brand partners, business contacts and local press were invited to an evening event. Over 100 guests came out from across Mexico, Central and South America to welcome ABG to the region.
