Vince Camuto Introduces New Fragrance for Men: Riviera
Capturing the invigorating energy and spirit of the Italian coastline
Renowned lifestyle brand, Vince Camuto announces the launch of its newest Eau de Toilette for him, Riviera. Riviera is an invigorating, fresh fougere watery fragrance that transports the wearer to the Mediterranean coastline.
The fragrance opens with citrusy top notes of Italian lemon to stimulate the senses combined with marine notes, mimicking the sea breeze blowing along the coastline. Lavandin and thyme thread the scent with a crisp, herbaceous warmth while natural petitgrain rounds out the heart. The base is enveloped in a washed woodiness and a dewy natural oak moss freshly splashed by the sea finishes the scent with undeniably sophisticated, bold energy.
When creating Riviera, “I wanted to incorporate all the diverse landscapes from the Mediterranean shores into my creation and capture the enchanting beauty found beyond every turn,” said Yves Cassan, International Flavors & Fragrances Inc. Perfumer. “From the sandy beaches to the crystal-clear sea. From the rugged mountains to the lush green forests. Riviera encapsulates all these elements into a vivacious fragrance for men, reflective of his inherent, ocean-like strength.”
Fragrance Notes:
TOP: Juicy Italian Lemon, Fresh Basil Leaf, Spicy Black Pepper Madagascar
MID: Crisp Petitgrain, Earthy Spanish Thyme, Aromatic Lavender Oil
DRY: Warm Patchouli, Woody Oak Moss, Airy Musk
Bottle:
The soft, coastal blue bottle color represents the majestic shades of the Italian Riviera, while its suede texture boldly expresses the scent’s juxtaposed intensity and softness.
The Collection:
3.4 FL. OZ./ 100mL / Eau de Toilette Spray / $84
Riviera by Vince Camuto will launch on vincecamuto.com and select retailers in Fall 2023.
ABOUT VINCE CAMUTO
Vince Camuto is an aspirational lifestyle brand known for its signature craftsmanship and stand-out style. Sexy, bold and youthful, the acclaimed designer brand blends European styling with on-trend details and an element of sophistication. The brand has successfully transcended its distinctive women’s collections and today offers a broad range of products including footwear, apparel and accessories for women, men and children, as well as fragrance and home decor. The brand can be found in department stores and specialty retailers across North America and select international regions, as well as, on vincecamuto.com.
Follow Vince Camuto on Facebook, Instagram and Twitter.
ABOUT PARLUX LTD.
Parlux Ltd., a leading global beauty company, designs, manufactures, markets and distributes prestige fragrances and related products. It is ranked among the top cosmetic and fragrance companies globally with a brand portfolio that has strong global awareness and marketing penetration. Parlux has been partnering with pop culture icons, fashion designers and lifestyle brands since 1987, bringing their vision to life through fragrance. The brand portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House, Tommy Bahama, Vince Camuto, Kenneth Cole, Jessica Simpson, Sean Jean and more.
Follow Parlux Ltd. on Instagram and LinkedIn.
Press Contacts:
Cameron Langhoff
Manager, Consumer Engagement
Parlux Ltd.
Richard Gallo
Director, Beauty
Factory PR
