Sperry Releases Heritage Footwear Collaboration With Brooks Brothers
The West Coast-inspired collection includes a luxurious Cordovan boat shoe, which will retail for $1,000
Sperry®, the creator of the original boat shoe and an innovator in nautical style, and Brooks Brothers, America’s longest-established apparel brand, today announced a limited-edition shoe collection slated to launch on March 15. The iconic partnership celebrates longevity, tradition, and the history of preppy fashion as two titans of American heritage come together. The collection offers a fresh, functional footwear line embodying quality, craftsmanship, and classic style.
Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry with the invention of the first boat shoe. Nearly 90 years later, Sperry continues to lead the boat shoe category, representing more than 70% of the market. Through this partnership with Brooks Brothers, Sperry enters the luxury space.
“Sperry and Brooks Brothers share a heritage of quality and craftsmanship along with deep roots in American style,” said Elizabeth Drori, CMO of Sperry. “Working with Michael Bastian and his team was an incredible opportunity to reinterpret that foundation for today by creating a unique assortment inspired by relaxed seaside resorts.”
The collaboration will introduce several new styles, from dressy kilties to sporty slip-on tennis shoes and a colorful variety of boat shoes that pair nicely with Brooks Brothers’ Spring/Summer collection, which is inspired by 1980s Los Angeles. A highlight of the product lineup is the limited edition Cordovan boat shoe, a luxurious take on a prep icon that is handcrafted by skilled artisans at Rancourt. The high-end offering will embody Sperry’s signature boat shoe silhouette and Brooks Brothers’ iconic American aesthetic and is set to retail for $1,000.
“Two iconic, beloved American brands with similar histories and vibes,” said Michael Bastian, Brooks Brothers Creative Director. “We fit together so naturally, and that synergy comes through clearly in this collection.”
Ranging from $78 - $1,000 in price, the collection is slated to launch on Wednesday, March 15, and will be available in limited quantities via sperry.com and brooksbrothers.com.
ABOUT SPERRY
Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. The brand is now fully rooted in the history of American style and continues to craft the tools for life's memorable experiences on, off and by the water. From the invention of the world's first boat shoe, Sperry remains the leader in the boat shoe category, and has also expanded its business into casuals, wet weather, boots and sneakers. The brand is primarily distributed through leading premium and better lifestyle retailers, as well as through Sperry retail stores and Sperry.com. Sperry is a division of Wolverine World Wide, Inc. one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
@sperry
ABOUT BROOKS BROTHERS
Brooks Brothers is a legendary global lifestyle brand that has shaped American style through fashion innovation, fine quality, exceptional service, and value. Since its founding in 1818, the brand’s offerings have grown to more than 30 categories including tailored clothing, sportswear, outerwear, shoes, accessories, fragrance, and a home collection for men, women, and children. Brooks Brothers also continues to introduce modern interpretations of iconic product staples including seersucker, madras, argyle, the non-iron shirt, and the original polo button-down collar. The brand is available in 500 freestanding stores, shop-in-shops, and outlets in 45 countries worldwide.
For more information, visit brooksbrothers.com.
