Aries and Juicy Couture UK Present: "Rhinestoned Cowboys"
Aries x Juicy Couture UK today announced an exclusive, limited-edition capsule collection; entitled “Rhinestoned Cowboys”, the collection is inspired by Nudie Cohn; the original Rhinestone Cowboy and the Nudie Suits with the visual anchor for the collection being Gram Parsons’ iconic white suit.
The Aries x Juicy Couture collaboration is a play on the carefree, rock ‘n’ roll lifestyle of Los Angeles. These themes are expressed throughout the Aries x Juicy Couture collection in celebration of the Juicy aesthetic.
With this, Aries take on the iconic Juicy Couture sets featuring Aries prints, including an original, luxe and distorted snake print in rich jewel tones and a collaborative diamante Aries x Juicy Couture “Aries Temple” logo across the velour and flocked mesh.
The capsule includes three unisex tees including a shrunken baby tee, emblazoned graphic-heavy tee and a classic white “Aries Temple” tee presenting the collaborative slogan: “I Am Juicy”. Aries x Juicy Couture includes monogrammed detail on every zip to round off the collection.
Aries x Juicy Couture will launch Thursday 2nd February 2023 and will be available to buy from www.ariesarise.com and www.juicycouture.co.uk in addition to select retailers globally including Nordstrom, Selfridges and Dover Street Market.
Photography by Joshua Gordon.
Directed by Aries.
About Aries
Aries is a non-gendered, luxury streetwear brand made in Italy and created in London.
Founded by Sofia Prantera of Silas and Holmes fame, Aries was born out of an ongoing love of trash culture, outsider art, graphics and illustration. The collections reflect its Creative Director’s Central Saint Martin’s background training and fascination with garment dyeing, printing and a forensic approach to garment construction.
The brand’s cultural output is realised through the release of self-published books, international art shows, exhibitions, experiences and collaborations which range from the cult and collectable to the esoteric, working with different artists and image makers who are an integral part of the Aries world, community and family.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
