Authentic Brands Group Announces Cole Hauser as the New Face of Frye and Lucky Brand
Authentic Brands Group (Authentic), a globally renowned brand development, marketing, and entertainment platform, is delighted to announce the appointment of esteemed American actor Cole Hauser as the newest ambassador for two of its most iconic and classic American lifestyle brands, The Frye Company (Frye) and Lucky Brand.
In this exciting partnership, Cole Hauser will be featured in global campaigns for both Frye and Lucky Brand, and he will also participate in collaborations and brand activations, which are slated to begin this holiday season.
Hauser expressed his enthusiasm for the partnership by saying, "I have always admired the authenticity and quality that Frye and Lucky Brand bring to their products. I'm excited to be associated with these two brands whose legacies span decades and continue to represent the true spirit of American craftsmanship.
With a career that spans multiple industries, Cole Hauser consistently captivates audiences with his exceptional talent and charm. Renowned for his versatile acting roles, most notably that of Rip in the groundbreaking series, Yellowstone, Hauser’s on-air and off-air personas uniquely resonate with U.S. audiences.
Frye and Lucky Brand share a unique brand ethos that is steeped in craftsmanship. Established as a boot brand in 1863, Frye has delivered genuine, handcrafted leather goods in classic, American style for more than 160 years. Lucky Brand, born in Los Angeles, California, is rooted in denim and its embracement of Americana style. Recognized for their rich brand legacies that have endured decades, Frye and Lucky Brand exemplify the true essence of craftsmanship, mirroring the values that Hauser holds dear. As he joins forces with Authentic, Hauser’s involvement writes a new chapter for the ongoing narratives of these iconic brands.
“We are thrilled to welcome Cole Hauser to the Authentic family," said Stefani Fleurant, Senior Vice President, Marketing — Lifestyle at Authentic. “Cole’s authenticity and timeless appeal align perfectly with the values of these brands. We believe that as the new face of Frye and Lucky Brand, Cole will bring a new level of excitement and energy to our consumers and introduce our brands to a broader audience.”
As the newly appointed ambassador for Frye and Lucky Brand, Cole Hauser will be prominently featured in the upcoming Lucky Brand Holiday Campaign and the Frye spring/summer 2024 campaign, promising a fresh and dynamic perspective to elevate the brands and engage a wider audience.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
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About Frye
For 160 years, Frye’s iconic boots have defined eras, embodied social movements, and been proudly worn by the confident and courageous. As one of the original makers of American footwear, the brand has paved the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. Frye continues to cultivate a passion for crafting iconic styles using the finest leathers. Today, the brand’s vast offerings include footwear, small leather goods, bags, accessories, hosiery, outerwear, sunglasses, cold weather accessories and shoe care, available in the United States, Canada, and on thefryecompany.com.
For more information and exclusive updates, follow @thefryecompany on Instagram, Facebook and Twitter.
About Lucky Brand
WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it.
Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.
