Forever 21 and Rolling Loud Launch Co-Branded Collection for Upcoming Rolling Loud California Music Festival
Forever 21, leading fashion retailer, and Rolling Loud, the world’s largest hip hop festival, today announced its new Forever 21 x Rolling Loud California limited-edition apparel collection. Forever 21 will continue its relationship with the music festival as an official partner of the upcoming Rolling Loud California 2024 in Los Angeles. Fusing fashion and music, brand fans can experience the on-site Forever 21 x Bunny’s Bae Bar activation along with the new co-branded collection available for purchase.
“We’re so excited to launch our third fashion collection with Rolling Loud and bring back the on-site activation with Bunny Zingler at Bunny’s Bae Bar,” said Winnie Park, Forever 21 CEO. “We love our creator community and Bunny has been an amazing partner and inspiration for each of our localized Rolling Loud collections. This partnership reflects our commitment to co-creation opportunities and reaffirms Forever 21’s position within the fashion and culture zeitgeists.”
Bunny’s Bae Bar founder and social media star Bunny Zingler will team up again with Forever 21 to welcome Rolling Loud guests to a beauty and fashion oasis on festival grounds. Forever 21 x Bunny Bae Bar is the one-stop-glam-shop with everything fans at Rolling Loud need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud California merchandise, hair extensions, accessories, biodegradable glitter makeovers, beauty touch ups, as well as Insta-worthy photo opportunities and unique giveaways.
"I'm so excited to bring our third Forever 21 x Rolling Loud collection to Los Angeles. I really wanted to channel the energy of the city for this collection and make it something that reflects L.A.'s edgy culture while still remaining true to Rolling Loud's identity,” said Bunny Zingler. “It was also super fun to incorporate recent trends like motocross into the collection, so I hope everyone has fun styling these pieces for the festival."
The limited-edition Forever 21 x Rolling Loud California collection, co-designed by Rolling Loud, draws inspiration from the Moto fashion trend that dominated the scene this past year and is continuing to be a leading style. The eight-piece collection features a streetwear-meets-biker design aesthetic infused with Y2K nostalgia sparkle, and embellishments. Pieces include a racerback tank, sexy corset top, stylish matching hoodie and sweatpants, biker shorts, sport mesh varsity shirt with a colorful flame design (also wearable as a dress), and a trendy oversized twill racer jacket. Sizes range from XS to XL at a price range between $24.99-$99.99.
The co-branded fashion collection will be available in select Forever 21 California stores, on Forever21.com, the Forever 21 mobile app, and on-site at the Rolling Loud California festival on March 15-17.
About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information visit Forever21.com. For more information or to find a store location, please visit: www.forever21.com. Follow @forever21 on Instagram, Facebook and Twitter.
About Rolling Loud
Founded by 7-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries across four continents. Rolling Loud is the World’s Largest Hip-Hop Festival, known for its expert curation of wide-ranging lineups that reflect the state of the genre. In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe, including debuts in Thailand and Germany, plus its flagship affair, Rolling Loud Miami, which offered its most diverse and wide-ranging lineup to date. Throughout 2024, Rolling Loud commemorates "10 Years Of Rolling Loud," celebrating the festival's rise from humble origins to world dominance. Since the first Miami festival, Rolling Loud has evolved into a major force in hip-hop, providing a massive stage for rap's biggest names, giving early exposure to future superstars, including Travis Scott, Juice WRLD, and Ice Spice, and inspiring some of the most memorable moments in the genre's recent history. Now, Rolling Loud is hip-hop’s biggest stage, with star-studded festivals on four continents and more milestones to come. Stay tuned for announcements about Rolling Loud's 2024 World Tour, including upcoming festivals in Los Angeles, Europe, and more.
Media Contacts:
For Forever 21 -
Madison Bell, madison.b@forever21.com
For Authentic Brands Group -
Giana Elenterio, gelenterio@authentic.com
For Rolling Loud -
Kerry Harrison - kerry@audibletreats.com, rollingloud@audibletreats.com
Michelle McDevitt - michelle@audibletreats.com, rollingloud@audibletreats.com
