Forever 21 Celebrates Festival Fashion Through Iconic Collaborations With Juicy Couture and Frankie and the Studs
Forever 21 is the one-stop-shop for all festival essentials, offering on-trend and accessible merchandise in real-time, featuring this season’s favorite styles for any festival or music event
Forever 21, leading fashion retailer and the ultimate destination for festival fashion, has partnered with the iconic and beloved lifestyle brand Juicy Couture and Hollywood rock n’ rollers Frankie and the Studs to announce two limited-edition festival collections that feature trending styles from the Y2K era. Both exclusive collections will be available at select Forever 21 retail stores, on Forever21.com, and on the Forever 21 mobile app.
Announced early this year, Forever 21 has also become the official fashion partner of Rolling Loud, the world’s biggest hip-hop festival, taking place in key cities throughout 2023. The partnership spans festival experiences, limited-edition co-branded merchandise and in-store events, each cementing Forever 21’s presence in festivals, music and culture.
Kicking off Forever 21’s festival season, social media phenomenon Alix Earle revealed the launch of the Forever 21 x Juicy Couture collection today on her TikTok and will be featured throughout the marketing campaign. This is the third collaboration between LA-born icons, Forever 21 and Juicy Couture, which have come together to release an exclusive, limited-edition collection that celebrates the beloved turn-of-the-millennium staple pieces that brought notoriety to both brands.
This bold, blinged-out collection embraces the nostalgia of the early Y2K Hollywood aughts with popular styles, including crop tops, skirts, halter top dresses, rompers, jumpsuits and accessories, as well as the celebrity-favorite Juicy Couture velour tracksuit. Its inclusive sizes span S to XL for women, 0X to 3X for plus, and 5/6 to 13/14 for kids, at a price range of $8.99 to $49.99. The collection is available for purchase starting today on the Forever 21 mobile app and in stores and on Forever 21.com on March 9.
“I’ve shopped at Forever 21 for as long as I can remember, and it has always been my go-to destination for any fashion occasion, along with having the best price points, which I know my supporters appreciate,” said Alix Earle. “I’m so excited to be part of a festival campaign with two legendary brands like Forever 21 and Juicy Couture.”
Forever 21 aims to inspire people of every gender, culture, size, and age to experiment, be bold, and have fun with their individual style this festival season and beyond. For the rock aficionado, Forever 21 celebrates the launch of a brand-new rock n’ roll festival fashion collection in partnership with Frankie and the Studs, the latest project from singer, songwriter and guitarist Frankie Clarke. With a lifelong love of music and fashion, Frankie draws inspiration from her childhood tour adventures with her father, Guns N’ Roses guitarist Gilby Clarke, and the apparel industry rep of her mother, Daniella Clarke, known for her early-2000s premium denim brand Frankie B. The new vintage-flavored collection includes edgy pieces that span denim, leather, and studs. The Forever 21 x Frankie and the Studs collection launches on March 23. Sizes range from small to XL, with prices from $19.99 to $59.99.
“We want to show up for our customers during moments that matter the most to them, and we’re doing that in a major way for them this festival season,” said Jacob Hawkins, Chief Marketing, Digital and Omni Officer, Forever 21. “This festival season, we are partnering with their favorite social media influencers and content creators, collaborating with storied brands that we know they love. We’ve significantly expanded our festival product line and are also the official partner of Rolling Loud, one of the biggest hip-hop festivals in the world.”
In addition to the collaborations, an expansive Forever 21 festival collection featuring this season’s most sought-after styles will also be available in-store and online beginning on March 9. Styles and accessories range from graphic tees, corsets and crochet tops to denim, parachute and leather pants, netted dresses, bikini tops, fringe and crystal embellishments, hats, jewelry, shoes and much more. All these styles and more will be available for customers to buy now, wear now to capture the latest trends in real time.
About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information visit Forever21.com. For more information or to find a store location, please visit: www.forever21.com. Follow @forever21 on Instagram, Facebook and Twitter.
MEDIA CONTACTS:
For Forever 21:
Madison Bell, madison.b@forever21.com
For Authentic Brands Group:
Giana Elenterio, gelenterio@authenticbrands.com
