Barneys New York Beauty Debuts First-Ever Fragrance Collection
The iconic brand celebrates its 100th anniversary with the launch of five original scents, including 1923 and Flos Floris
Barneys New York, the iconic cultural institution renowned for its discovery of the world’s most influential designers, artists and tastemakers, today announced the launch of 'Barneys Eau de Parfum,' an all-new collection of premium fine fragrances. Barneys Eau De Parfum is now available at Barneys New York Beauty's digital flagship store (barneys-beauty.com), select Barneys New York stores across Japan and saks.com.
Barneys New York, the arbiter of luxury and an incubator for emerging designers for a century, has helped to launch some of the most influential names in fashion and beauty. The debut of Barneys Eau De Parfum furthers the brand's strategic expansion.
"We are pleased to introduce a fragrance collection that provides a sensory and indulgent experience," said Ber-tia Barron, SVP, Luxury Brands, Authentic Brands Group, owner of Barneys New York. "The fresh and sophisticated scents embody the spirit of Barneys New York and provide an expanded luxury offering for brand loyalists and new shoppers around the world.”
Barneys Eau De Parfum features modern compositions with a delicate French touch through five original scents for the ultimate luxury sensory experience. The signature fragrance, 1923 pays homage to Barneys New York’s 100-year history, opening with a classic soft woody note and finishing with a hint of jasmine to create a warm embrace. Flos Floris is a green floral fragrance that evokes the sunshine of spring with a note of sweet fragrant rose that permeates through blackcurrant leaves and mandarin fruits. Other signature scents include Duvet Blanc, Quaintrelle and Multiplicity.
Barneys Eau De Parfums range from $148 to $158 and are encased in a sleek minimalistic glass bottle with a matte black cap.
For more details and updates on the collection, follow @barneysbeauty on social media.
About Barneys New York
Barneys New York is an iconic cultural institution, renowned for its discerning edit from the world’s top luxury designers, paired with a unique shopping experience. Its signature sense of wit and style translates into a global brand that is sought-after by a modern generation of trendsetters, as well as legacy and contemporary shoppers. Barneys New York has twelve freestanding stores in Japan, a freestanding Barneys at Saks location in Greenwich, CT, and Barneys at Saks shop-in-shops at Saks Fifth Avenue stores in New York City, Bal Harbour, Beverly Hills, Boston and Toronto.
For more information, please visit barneysnewyork.com.
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