Authentic and Mondottica Group Announce Performance Eyewear Partnership for Reebok
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with Mondottica Group, the premium eyewear brand partner and design specialist, for Reebok. Mondottica Group will design, manufacture and distribute Reebok-branded eyewear and sunglass products for men, women, boys and girls.
“Through our partnership with Mondottica Group, we're expanding the Reebok brand into the realm of eyewear,” said Steve Robaire, EVP of Reebok at Authentic. “This product offering allows us to provide our consumers with high-performance, stylish eyewear that complements their active lifestyles.”
The Reebok eyewear collection will feature a range of styles catering to various consumer tastes and preferences. The debut collection comprises 24 models for Optical and 16 for SUN with a gender split, 70 percent men and 30 percent women. Styles feature a mix of acetate and metal styles featuring Reebok branded filled enamel logos and integrated spring hinges and custom core wires.
"Reebok is one of the world’s most respected sports lifestyle brands. Mondottica Group is extremely pleased to sign a global eyewear partnership with Authentic and preview the debut 2024 collection of sports-inspired eyewear at the MIDO Eyewear Show,” said Tony Pessok, CEO of Mondottica.
Earlier this month, the Reebok 2024 eyewear collection was revealed at the MIDO Eyewear Show in Milan. The new assortment will be available globally across key department stores, specialty retailers and online.
About Authentic Brands Group
Authentic Brands Group is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 382,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram, X and WeChat.
About MONDOTTICA International Group
MONDOTTICA is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Oyonnax, Molinges, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney with distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton and Vivienne Westwood, ensures MONDOTTICA is ideally placed to cater to a broad demographic of style conscious consumers. As a participant in the United Nations Global Compact and the UN Global Compact Network UK, MON- DOTTICA is committed to aligning strategies and operations with universal principles on human rights, labour, environment, anti-corruption and take actions that advance sustainability and societal goals.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.
PRESS OFFICE
For further information and imagery, please contact Adam Rowe at Fabric PR.
Email: adam@fabricpr.com
Tel: + 44 (0) 20 3326 7331
