Authentic Brands Group Announces Partnership With GCE International for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with GCE International, a leading consumer goods design, development and manufacturing company for branded dress furnishings. Through the agreement, GCE International will design and manufacture neckwear, handkerchiefs and pocket squares for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle. The collections will be distributed under MMG, a division of GCE International.
“We are excited to partner with MMG, a company that has designed and produced quality dress furnishings for over 100 years, to further expand our branded menswear offerings for these classic brands,” said Scott Orenstein, Vice President, Heritage Brands - Lifestyle at Authentic. “MMG’s expertise in this key category helps to build a well-rounded lifestyle offering for these classic American heritage brands.”
“We are thrilled to partner with Authentic to develop premium neckwear and accessories collections for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle,” said Thomas Kroner, Division President at MMG. “Utilizing our strength in design, wholesale and retail, our aim is to expand on each brand’s rich heritage with product that will further its presence in the marketplace.”
The Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle collections will be available for purchase at key national retailers and online on January 1, 2023.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands have an expansive retail footprint, including more than 9,100-plus freestanding stores and shop-in-shops in more than 150 countries and generate approximately $23 billion in global annual retail sales.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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GCE International
In 1910, GCE, a family-owned business, was founded with an initial NY based manufacturing plant for men’s neckties and scarves. With a rich history of four successive generations guiding the strategic growth of GCE International, Inc., the company has flourished and become an industry leader across multiple product categories. Over the years, the company has maintained its core manufacturing roots, while expanding its expertise to include many new categories including apparel, home organization and storage as well as other consumer products.
GCE International, Inc., has grown to become a multi-national, design driven manufacturer and is one of America’s most diverse fashion resources. With each new collection, the company has brought the same timeless values of quality, craftsmanship and integrity.
For more information, visit gceint.com and MMG-ties.com.
