Authentic Brands Group and Versa Group Announce Partnership for Geoffrey Beene
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, and Versa Group, a leading manufacturer of men’s apparel, today announced a partnership for Geoffrey Beene. Through the partnership, Versa Group will design, produce and distribute men's dress shirts for the brand. The products will be available at a wide range of department stores, specialty retailers, and online across North America.
“We are thrilled to announce our newest partnership for Geoffrey Beene,” said Scott Orenstein, Vice President of Heritage Brands at Authentic. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep heritage while offering uniquely designed products that elevate the brand’s men’s offerings.”
Staying true to Geoffrey Beene’s designs, with a focus on expansion to new audiences, the menswear assortment will be infused with multiple technological elements. The collection includes specialized performance elements such as 4-way stretch, moisture wicking, wrinkle-free, recyclable and Repreve® product.
“We look forward to our partnership with Authentic for Geoffrey Beene,” said Marc Seruya, Chief Executive Officer, Versa. “By utilizing our technology, we are able to introduce the brand to new audiences while bringing quality products to our loyal customers.”
The men’s collection will be available for purchase starting Spring 2023.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $25 billion* in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,800-plus* freestanding stores and shop-in-shops and 380,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®. *Pending acquisition in Q2 2023.
For more information, visit authentic.com.
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About Versa Group
Versa Group is a leading manufacturer and marketer of branded & private label Men's Woven Dress Shirts & Sport Shirts (Woven Shirts, Knits, Bottoms, Jackets & Accessories). With over 14 national Brands, Versa Group has been servicing Department Stores, Mass Merchants, and National Chains since 1996. Now, more than 32 years later, we have continued to support our customers with unconditional & unsurpassed customer service, innovative products, and a proven partnership history.
