Authentic Brands Group Appoints Kevin Wills as Chief Financial Officer

Authentic Brands Group Appoints Kevin Wills as Chief Financial Officer

Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, is pleased to announce the appointment of Kevin Wills as Chief Financial Officer. In his new role, Wills partners with Authentic’s executive leadership team to drive sustainable, long-term value through financial strategy and performance. He is based in the company’s New York headquarters and reports directly to Founder, Chairman and CEO Jamie Salter.

“Kevin brings a strong track record of guiding strong financial growth across a broad range of public and private companies,” said Salter. “His diverse experience makes him uniquely qualified to support Authentic’s expansion and accelerate our brand-building playbook worldwide.”

Wills has nearly two decades of experience in financial leadership across the fashion, retail and consulting sectors. He most recently served as Chief Financial Officer and member of the Executive Committee at Pilot Company, the largest operator of travel centers in North America operating under the Pilot and Flying J brands. Prior to Pilot, Wills held the role of Chief Financial Officer at some of the world’s most recognized luxury and retail companies, including Tapestry Inc., parent to Coach, Kate Spade and Stuart Weitzman, and Saks Inc., where he served in various financial leadership positions over the course of 16 years. In addition, Wills was Managing Director and Chief Financial Officer at global consulting firm AlixPartners.

“Authentic’s track record of growth is outstanding. The company has a robust market position and strong foundation to support its strategic development,” said Wills. “I am excited about the vast global opportunities that lie ahead and look forward to collaborating with Jamie, the executive team and the entire Finance department to optimize value and benefits for all shareholders.”


About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $25 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 10,800-plus freestanding stores and shop-in-shops and 380,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.

For more information, visit authentic.com.

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