2024 Sports Illustrated All-Star Experience Comes to Toronto for Hockey's Big Weekend
For the first time ever, Sports Illustrated is bringing its one-of-a-kind concert experience to the 2024 All-Star Weekend in Toronto. Hockey fans and partygoers are invited to join SI for a night of celebration at the renowned Liberty Grand to kick off hockey’s big weekend on Friday, Feb. 2 with an opening set from local legend Frank Walker and a headline performance by Diplo presents Thomas Wesley.
The 2024 Sports Illustrated All-Star Experience is organized by Authentic Brands Group (Authentic) and Municipal Goods (MG) and creates a new tradition around historic sporting events while staying true to Sports Illustrated’s long-standing reputation for delivering best-in-class experiences to fans. In addition to top-level music talent, Friday’s party will feature an array of engaging brand integrations, including Sports Interaction Sportsbook & Casino and CELSIUS®, as well as surprise appearances by celebrities and athletes.
Tickets are available to purchase on SITickets.com starting today, with prices starting at just $90. VIP tickets and tables are also available in limited quantities and feature an abundance of elevated amenities, including expedited VIP entry and valet services, an exclusive viewing area for musical performers, and complimentary food & beverage offerings throughout the night.
The Sports Illustrated All-Star Experience in Toronto brings the brand’s iconic sports heritage to one of the most highly-anticipated all-star weekends of the year and is the latest addition to the growing roster of Sports Illustrated entertainment activations at the biggest sporting events worldwide, from Formula One to Kentucky Derby to Super Bowl.
For additional details on tickets and packages, please visit sitickets.com/2024AllStarExperience.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms and through the monthly print magazine. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Sportsbook, a digital sports betting platform, SI Studios, the brand’s home for film, TV, and long form audio adaptations of SI’s thought-provoking storytelling, and more. SI brings its unique and authentic perspective to marquee events and captivating brand activations including The Sportsperson of the Year Awards, “The Party”, SI Swimsuit Launch Weekend and the SI Circuit Series.
For more information, visit SI.com.
Follow Sports Illustrated on X, Instagram, Tik Tok and Facebook.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 382,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
Follow Authentic on LinkedIn, Instagram and X.
About Municipal Goods
Municipal Goods (MG) is a hospitality and entertainment agency based in Toronto, Ontario. The collective has solidified itself as a leader in the market through it's unique and popular venues, Pizza Wine Disco and Paris Texas.
CONTACTS:
Press Inquiries:
Amanda Brocato
Hospitality Inquiries:
Zachary Goldberg
